In the rush to embrace the automation of advertising campaigns with embedded AI tools, marketers have given up a lot of control, particularly when it comes to creative decision-making. Whilst offering speed and efficiency, these tools have made it harder…

Amid the rise of GenAI, executives must master prompt crafting to optimize their marketing and sales strategies. By Joerg Niessing and David Dubois  In the ever-evolving world of digital marketing, the ability to craft impactful, audience-centric campaigns has become both an art and…